* * *TODAY ALSO BEGINS the nonprofit New England Apple Association’s 80th year. Founded by a group of growers from New England and New York in 1935, the organization became known as the Northeast McIntosh Growers Association in 1993. The name eventually was shortened to New England Apple Association. The Association promotes the New England apple industry through educational and promotional events and projects. Its website introduces visitors to the wide variety of New England apples and orchards, the nutritional value of apples, and how apples are grown and prepared. In recognition of its anniversary year, the Association today introduces a new logo, designed by Christopher Rob Weeks. Tomorrow we will post photos from today’s events and launch the association’s new website!
* * *TWO RECENT BOOKS by Russell Steven Powell, senior writer, and Bar Lois Weeks, executive director of the New England Apple Association, explore the history of apple growing in the region and look at the nation’s apple industry. Apples of New England (Countryman Press) is an indispensable resource for anyone searching for apples in New England orchards, farm stands, or grocery stores — or trying to identify an apple tree in their own backyard. The book contains color photographs by Weeks and descriptions of more than 200 apples discovered, grown, or sold in New England, accompanied by notes about flavor and texture, history, ripening time, storage quality, and best use. Apples of New England offers practical advice about rare heirlooms and newly discovered apples. Apples of New England includes chapters on the rich tradition of apple growing in New England, and on the “fathers” of American apples, Massachusetts natives John Chapman (“Johnny Appleseed”) and Henry David Thoreau. Apples of New England presents the apple in all its splendor: as a biological wonder, as a super food, as a work of art, and as a cultural icon. America’s Apple (Brook Hollow Press) tells a rich and detailed story about apple growing in America, from horticulture to history to culinary uses. Powell writes about the best ways to eat, drink, and cook with apples. He describes the orchard’s beauty and introduces readers to some of the family farms where apples are grown today, many of them spanning generations. America’s Apple looks at how America’s orchards are changing as a result of the trend toward intensive planting and the trademarking of new varieties, and what that means to consumers. Powell also writes about the fragile underpinnings of modern agriculture: the honeybees needed to pollinate the crop and the labor required to pick it, plus new and exotic pests and increasingly volatile weather. Apples of New England and America’s Apple are available in hardcover at fine bookstores and orchards and online. America’s Apple is also available in paperback. For more information, write to firstname.lastname@example.org.